Engaging, platform specific content

Problem - Hyundai Canada had launched it’s Instagram presence in late 2013 with the objective of using  imagery to create advocacy and interest for it’s vehicles. Towards the end of 2014  the brand identity had shifted to showcase the Hyundai lineup in a very different way. This created asset challenges, and creating new assets through traditional means wasn’t cost effective for this channel. 

KPI - Instagram engagement (comments + likes), cost per image 

Solution


Partnering with a Toronto startup called “Flashstock” (http://www.flashstock.com/case-studies-auto) to create content specifically for the Hyundai Canada Instagram channel.

By leveraging FlashStock's photographers and giving them vehicle specific briefs/direction , they were able to create compelling content that aligning to the updated "modern premium"/h-factor brand identify for the Canadian market.

The result was superb, and on-brand content that was relevant to Canadians and engaging on the platform.  The success of this content on Instagram ended up influencing the visual direction of other digital channels. 

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There's something about discovering an awesome back road. #VelosterRally #Hyundai #HyundaiCanada #HyundaiLife

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