Alex Pandelidis
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Hyundai Canada - Instagram Content Evolution

Spring/Summer 2015 - Social Media Content

Reminiscing the beautiful sunsets, misty mornings, and long sunny days, what a great final summer road trip this past weekend. #NewTucson #BreakFree #InstaTrip #InstaDrive #latergram

A photo posted by Hyundai Canada (@hyundaicanada) on Aug 24, 2015 at 1:04pm PDT

Engaging, platform specific content

Problem - Hyundai Canada had launched it’s Instagram presence in late 2013 with the objective of using  imagery to create advocacy and interest for it’s vehicles. Towards the end of 2014  the brand identity had shifted to showcase the Hyundai lineup in a very different way. This created asset challenges, and creating new assets through traditional means wasn’t cost effective for this channel. 

KPI - Instagram engagement (comments + likes), cost per image 
Hyundai Canada on Instagram

Solution


Partnering with a Toronto startup called “Flashstock” (http://www.flashstock.com/case-studies-auto) to create content specifically for the Hyundai Canada Instagram channel.

By leveraging FlashStock's photographers and giving them vehicle specific briefs/direction , they were able to create compelling content that aligning to the updated "modern premium"/h-factor brand identify for the Canadian market.

The result was superb, and on-brand content that was relevant to Canadians and engaging on the platform.  The success of this content on Instagram ended up influencing the visual direction of other digital channels. 

Wherever you travel, enjoy the ride in the sporty, all-new 2016 Tucson. A vehicle as fun to drive as this, yet so fuel-efficient is part of what we call the H-Factor, which means exceeding your every expectation. Where are you going to #BreakFree to this #longweekend? #InstaTrip #InstaAdventure

A photo posted by Hyundai Canada (@hyundaicanada) on Jul 30, 2015 at 7:39am PDT


See More Examples

Sporty, sleek and so much fun driving the Accent! #AccentGLS #HyundaiCanada #Hyundai #HyundaiLife #HyundaiAccent #Toronto #cars #carstagram #carsofinstagram

A photo posted by Hyundai Canada (@hyundaicanada) on Jun 10, 2015 at 2:30pm PDT

Out for a drive around the city, what are your plans this weekend? #AccentGLS #Toronto #Hyundai #HyundaiCanada #downtown #cityscape #nightlights

A photo posted by Hyundai Canada (@hyundaicanada) on Jul 10, 2015 at 9:45pm PDT

There's something about discovering an awesome back road. #VelosterRally #Hyundai #HyundaiCanada #HyundaiLife

A photo posted by Hyundai Canada (@hyundaicanada) on Jul 11, 2015 at 9:13am PDT

Where are you headed this weekend? Double tap if you’re going camping or to the cottage! #BreakFree #NewTucson #InstaCottage #InstaCamping #SummerFun

A photo posted by Hyundai Canada (@hyundaicanada) on Aug 14, 2015 at 7:30am PDT

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  • Home
  • Portfolio
    • Four Seasons - Offers Landing Pages
    • Hyundai Instagram Content
    • Hyundai Blog Program
    • Hyundai Hydrogen
    • FCEV@CIAS Social
    • HyundaiCanada.com Lead Generation
    • 2015 Sonata Launch
    • m.hyundaicanada
    • Canadian Tire - Tire + Parts Selector
  • Resume
  • Linkedin
  • Contact
  • About