Launching the Hyundai Tucson Fuel Cell Electric Vehicle in Canada
Problem - Hyundai Canada had to launch the Tucson Fuel Cell Electric Vehicle (FCEV) to the Canadian marketplace at the Canadian International Auto Show 2015. The FCEV being the first publicly available fuel cell vehicle in Canada, representing a significant technological advancement - it’s launch communications should communicate that.
KPI - Engagements, visits, mentions, organic reach, video views, leads
Create a unique “low poly” styled design language that the FCEV could own from a visual persecutive that represents modern and forward thinking design ideas. Present this in a thematic launch video (played at CIAS), on HyundaiHydrogen.ca (microsite created for the FCEV) and on Hyundai's social channels. The result was a unique visual style that clearly communicated the forward thinking elements of the FCEV, but in a way that still resonated with the audience.
The captivating content and engaging experience of the Fuel Cell launch resulted in a significant number of leads generated for Hyundai Canada.