Alex Pandelidis
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Hyundai Canada - SEO Focused Content/Blog Program

Fall/Winter 2014 - Content Marketing - SEO - Brand Awareness

Driving qualified traffic with focused, targeted content

Problem - Hyundai Canada wanted to explore ways of maintaining and increasing website traffic without increasing budget assigned to SEM and other paid traffic driving channels.
KPI
-visits, engagements, build/price conversions, brand awareness
How Hybrid Cars Work

Solution


Hyundai Canada and Reprise Media set out to create blog and video content that was hyper targeted to capture long-tail search queries related to the Hyundai brand and automotive space.

The result was a series of highly targeted blog posts and YouTube videos that provide valuable information to in-market shoppers and owners, in a way that is on-brand and using the Hyundai lineup. 

The end result was driving far more organic traffic to HyundaiCanada.com and positioning Hyundai Canada as an authority on all things automotive.  

When does AWD make sense
Why your next car should have direct fuel injection

Home

About

Resume

Portfolio

Contact

  • Home
  • Portfolio
    • Four Seasons - Offers Landing Pages
    • Hyundai Instagram Content
    • Hyundai Blog Program
    • Hyundai Hydrogen
    • FCEV@CIAS Social
    • HyundaiCanada.com Lead Generation
    • 2015 Sonata Launch
    • m.hyundaicanada
    • Canadian Tire - Tire + Parts Selector
  • Resume
  • Linkedin
  • Contact
  • About