Driving qualified traffic with focused, targeted content

Problem - Hyundai Canada wanted to explore ways of maintaining and increasing website traffic without increasing budget assigned to SEM and other paid traffic driving channels.
KPI -visits, engagements, build/price conversions, brand awareness

Solution


Hyundai Canada and Reprise Media set out to create blog and video content that was hyper targeted to capture long-tail search queries related to the Hyundai brand and automotive space.

The result was a series of highly targeted blog posts and YouTube videos that provide valuable information to in-market shoppers and owners, in a way that is on-brand and using the Hyundai lineup. 

The end result was driving far more organic traffic to HyundaiCanada.com and positioning Hyundai Canada as an authority on all things automotive.