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Driving qualified traffic with focused, targeted contentProblem - Hyundai Canada wanted to explore ways of maintaining and increasing website traffic without increasing budget assigned to SEM and other paid traffic driving channels.
KPI -visits, engagements, build/price conversions, brand awareness |
SolutionHyundai Canada and Reprise Media set out to create blog and video content that was hyper targeted to capture long-tail search queries related to the Hyundai brand and automotive space. The result was a series of highly targeted blog posts and YouTube videos that provide valuable information to in-market shoppers and owners, in a way that is on-brand and using the Hyundai lineup. The end result was driving far more organic traffic to HyundaiCanada.com and positioning Hyundai Canada as an authority on all things automotive. |
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